STORYTELLING FOR OGILVY PR
TCM was asked to transform Ogilvy’s conference room and create an environment that would support their theme of Storytelling for a major pitch to a new client.
We transformed the room into a library using a custom decal with the faux bookshelves acting as the main feature of the space. One corner of the room was dressed as a reading nook and modern technology in the form of laptops, phones and tablets were featured on ladders, plinths and stacks of large books in front of the bookshelf to help tell the tale.
To highlight their client’s business, glass orbs were suspended from the ceiling with items representing areas of interest including banking – in the form of a piggy bank, health – in the form of a stethoscope and aviation – in the form of a toy plane, amongst others.