FOXTEL & SKY RACING CUSTOMER LOYALTY EVENT
TCM produced an event for Foxtel and Sky Racing for 400 of their loyal Sydney based customers who were invited to an exciting day of races at “The Stables”, the newly refurbished private event space at Royal Randwick for Championships Day 1, Australia’s richest race day.
A custom media wall was placed at the venue’s entrance and guests had the opportunity to have some fun in front of the camera from the minute they arrived.
Theming was inspired by the required black and white colours of Derby Day with lounge pods, cocktail tables and ottomans placed throughout the venue allowing comfortable viewing for the big race day ahead.
TAB vouchers were distributed to guests along with race books and a custom wall of screens was purpose built for the event to ensure every race was seen from any part of the venue.
Terry Kennedy (TK) and Michael Slater (Slats) from Sky Racing’s Big Sports Breakfast were spot on with their tips and Adam Hamilton from Sky Racing acted as the event MC.
Keeping with the Fashions on the Field race tradition, Didier Cohen from Australia’s Next Top Model was a perfect judge for this element crowing best dressed male, female, couple and millinery winners. A shoe shine station was a fun addition for the men and ladies were treated to a pair of ballet flats as the day wore on. DJ Lady Tre kept the event beats flowing and guests happy regardless of a win or loss.